Top Wordpress Email Marketing Automation Plugin

Looking for the top wordpress email marketing automation plugin?

Look no further cause in this comprehensive article we will discuss the top wordpress email automation plugin.

With the popularity of WordPress as a content management system (CMS), integrating email marketing automation plugins into WordPress websites has become important for streamlining marketing efforts. 

Talking about plugins, for your website to be successful in the internet using WordPress, you would love to know what are plugins and engage your self with the best WordPress email marketing plugins in 2024

In this article, we'll explore some of the top WordPress email marketing automation plugins and discuss where to strategically place links within your emails for optimal engagement and conversion.

What are Links in WordPress Email Marketing

Links are used as communication channel with your audience. It is one of the most important thing to consider when building a website. There may be situations where you would want to provide your email address information on the site so the site visitor can contact you, links are used in this case.

Top WordPress Email Marketing Automation Plugin

1. OptinMonster

OptinMonster is a powerful lead generation and conversion optimization tool that seamlessly integrates with WordPress websites. Features like Lightbox Popups, Floating Bars, Scroll Boxes, Gamified Wheels, Page Level Targeting, Exit Intent Detection, Geolocation Targeting etc.

With OptinMonster, you can create an attractive opt-in forms, pop-ups, and slide-ins to capture email addresses and grow your subscriber list. 

Where to Put Links: Within Optin Forms and Pop-ups

When using OptinMonster to create opt-in forms and pop-ups, strategically place links to relevant landing pages, blog posts, or product pages within the form fields or call-to-action buttons. For example, include a link to a downloadable resource or free trial offer to incentivize users to subscribe to your email list.

Get started with OptinMonster for WordPress today and enjoy all the features it has for you. Sign Up

2. Mailchimp for WordPress

Mailchimp is a popular email marketing platform that offers a useful plugin for WordPress users. Mailchimp is also a web-based application that works in most web browsers, which means you don't need to download or install any software on your computer. 

Note: You should enable cookies, pop-ups, and JavaScript to ensure Mailchimp works in your browser properly.

You can easily change the view of your WordPress website with Mailchimp and send targeted email campaigns, automate email sequence and track campaigns performance.

Where to Put Links: In Email Campaigns and Newsletters

When creating email campaigns and newsletters using Mailchimp, include links to relevant content, product pages, or promotional offers to drive traffic back to your website. Use captivating calls-to-action and visually clickable buttons to encourage visitors to click on the links and take action.

Get started with Mailchimp for WordPress today and enjoy all the features it has for you. Sign Up

3. Constant Contact Forms

Constant Contact Forms is a user-friendly plugin that enables WordPress users to create custom contact forms and sign-up forms for their website. This is one of the easiest way to connect your WordPress website with your Constant Contact account.

The plugin offers a variety of form templates and customization options, allowing users to design forms that match their brand aesthetic and capture essential information from visitors.

Note: The plugin provides only 1 block.

Where to Put Links: In Confirmation and Thank You Emails

After a user submits a contact form or signs up for your email list using Constant Contact Forms, send a confirmation or thank you email that includes links to relevant resources, blog posts, or special offers. This is an excellent opportunity to provide additional value to new subscribers and encourage further engagement with your website.

Get started with Constant Contact for WordPress today and enjoy all the features it has for you. Sign Up

4. HubSpot All-In-One Marketing

HubSpot All-In-One Marketing is a marketing automation platform that includes email marketing, CRM, lead generation, and analytics tools. Hubspot is a powerful software tool that connects your data, teams, and customers on one customer platform that grows with your business.

The HubSpot WordPress plugin allows you to integrate their WordPress website with their HubSpot account to capture leads, track customer interactions, and personalize email campaigns.

Where to Put Links: In Automated Workflows and Drip Campaigns

With HubSpot's marketing automation features, you can set up automated workflows and drip campaigns that deliver targeted emails to subscribers based on their behavior and preferences. Include links to relevant content, product pages, or landing pages within these automated emails to grow leads and guide them through the sales funnel.

Get started with Hubspot All-In-One Marketing for WordPress today and enjoy all the features it has for you. Sign Up

5. Sendinblue Subscribe Form and WP SMTP

It is now to our made to our notice that Sendinblue is not Brevo. In the course of this article, we will be using the term Brevi.

Brevo Subscribe Form and WP SMTP is a plugin that enables WordPress users to create customizable subscribe forms and manage their email marketing campaigns using the Sendinblue platform. 

With Brevo, you can build lasting customer relationships using email, WhatsApp, SMS, chat, marketing automation, transactional emails, create marketing automation workflows and track campaign performance.

Where to Put Links: In Transactional Emails and Autoresponders

When sending transactional emails, such as order confirmations or account notifications, include links to related products, support resources, or help articles to enhance the user experience and drive engagement. Similarly, use autoresponders to send targeted follow-up emails with links to relevant content or special offers based on user interactions.

Conclusion

Adding email marketing automation plugins into your WordPress website can significantly enhance your marketing efforts and drive better results. By placing links within your emails, you can guide users through the customer journey, increase engagement, and ultimately, drive conversions. 

It is now left for you to make your choice on the Email Marketing Automation plugin that is best suited for you either opt-in-forms, brevo, hubspot, constant contact or mailchimp. Don't forget to provide links to your users which provide value to your subscribers and allows you achieve your marketing goals.

I believe with all these WordPress Email Marketing Automation Plugins listed above, you will be able to make your website roots stronger and help serve your global client base.