The Best WordPress Email Marketing Plugins In 2024

Have you been wondering how to get started with email marketing from your WordPress website, this is for you. This article is written for you. We'll explore the top WordPress email marketing plugins poised to empower your marketing strategy in 2024.

Email Marketing is Dead

What To Consider In WordPress Email Marketing Plugin

When selecting a WordPress email marketing plugin, it's important to look for several key factors to ensure it meets your specific needs and requirements.

1. Ease of Use

Look for a plugin with an intuitive interface and user-friendly features that make it easy to create and manage email campaigns directly from your WordPress dashboard. A drag-and-drop email builder and customizable templates can simplify the email creation process and save you time.

2. Integration with Email Marketing Platforms

Ensure that the plugin seamlessly integrates with popular email marketing platforms like Mailchimp, Constant Contact, HubSpot, or ConvertKit. This allows you to leverage the full range of features and functionality offered by these platforms while managing your email marketing efforts from within WordPress.

3. Automation Capabilities

Look for automation features that enable you to set up automated email sequences, such as welcome emails, abandoned cart reminders, or follow-up messages based on user actions or triggers. Automation can help streamline your workflow and ensure timely communication with your subscribers.

4. Segmentation and Personalization

Choose a plugin that offers robust segmentation and personalization capabilities, allowing you to target specific segments of your audience with tailored content and offers. The ability to segment subscribers based on demographics, interests, or past interactions can improve engagement and conversion rates.

5. Analytics and Reporting

Look for built-in analytics and reporting features that provide insights into the performance of your email campaigns. Metrics like open rates, click-through rates, and conversion rates can help you measure the effectiveness of your campaigns and make data-driven decisions to optimize your email marketing strategy.

6. Compliance with Data Privacy Regulations:

Ensure that the plugin complies with data privacy regulations, such as GDPR or CCPA, by providing options for obtaining consent from subscribers, managing subscriber preferences, and honoring unsubscribe requests. Compliance with these regulations is essential to protect the privacy and rights of your subscribers.

7. Support and Documentation:

Choose a plugin that offers comprehensive documentation, tutorials, and support resources to help you get started and troubleshoot any issues that may arise. Look for plugins with active support forums, knowledge bases, and responsive customer support teams to ensure you have assistance when you need it.

Best WordPress Email Marketing Plugin

Mailchimp for WordPress

Constant Contact

HubSpot for WordPress

Sendinblue

ConvertKit

Mailchimp for WordPress

MailChimp for WordPress and MailChimp for WooCommerce plugins connect your website to MailChimp–one of today’s most popular, all-rounder email marketing platforms. 

The difference between MailChimp for WooCommerce and MailChimp for WordPress is that MailChimp for WooCommerce is a WordPress plugin where you can add your WooCommerce customers and their details to MailChimp

Mailchimp continues to reign as one of the most popular email marketing platforms, and its WordPress integration plugin remains a favorite among users. With Mailchimp for WordPress, users can seamlessly sync their WordPress site with their Mailchimp account, enabling features such as customizable sign-up forms, automated campaigns, and detailed analytics. 

Premium Features

1. More and improved sign-up forms allows you create an unlimited amount of forms
2. User Sync feature automatically updates subscribers in Mailchimp when someone updates their WordPress user profile vice versa.
3. Style Builder feature allows you to modify the visual appearance of every form using a simple visual interface.
4. List Activity feature allows you to configure it to show subscribe & unsubscribe activity for any of your Mailchimp lists over a given time period, like the last 90 days.

Pros: 

1. Ease Of Use
2. Marketing Automation Tools
3. Analytics & Reporting
4. Integrations

Cons: 

1. Limited email sends with every plan
2. Not all templates are available with the free plan
3. You cannot schedule emails with the free plan

Constant Contact

Constant Contact is an email marketing and digital marketing platform that was created to help businesses create and deploy effective email campaigns that convert leads into customers easily.

Constant Contact is another trusted name in the email marketing realm, offering a comprehensive suite of tools to help businesses connect with their audience effectively. The Constant Contact WordPress plugin empowers users to create engaging email campaigns, manage contacts, and track performance directly from their WordPress dashboard.

Premium Features

1. Reporting lets you See who’s opening, clicking, and sharing your emails. Spot trends and plan your next steps.
2. Marketing Automation allows you send targeted emails to customers automatically based on how they engage with your emails.
3. Facebook, Instagram and Google Ads, This contains new leads like Facebook, Instagram and Google Ads, integrated to save you time
4. Landing Pages This lets you add new signups to specific contact lists through a customizable page with a URL

Pros: 

1. It has a lot of pre-made email templates.
2. A solid all-around feature list.
3. Flexible opt-in form builder

Cons: 

1. Expensive plans
2. Outdated Email templates
3. No unlimited email sending plans.

HubSpot for WordPress

This is a free CRM plugin to help you grow easier, faster, and better. It captures, organizes and engage web visitors with free forms, live chat,contact management (CRM), email marketing, and analytics. Easy to use and no coding necessary. 

This plugin creates and updates each contact record with a unified timeline of the contact’s page views, live chat conversations, form submissions, and more.

Premium Features

1. Marketing Automation allows you send an automated email when someone fills out a form or sends you a live chat message.
2. Live Chat & Chatbots. Add live chat to your website and easily engage and help your site visitors. Add 24/7 chatbots to your website to help automate lead capture and support.
3. Forms & Popups. This allows you create beautiful forms and popups on your website in minutes using the intuitive drag-and-drop builder to attract new leads.
4. Analytics. This has a built-in analytics which makes it easier to understand which sales and marketing actions are driving the most success

Pros: 

1. Built-in features like A/B testing, smart content, integrated CRM, marketing and sales tools and custom reporting.
2. CMS Hub has many marketing features available that are interconnected with the landing pages, forms, popups, SEO and more on your website.
3. WordPress is vulnerable to attacks 

Cons: 

1. It has Limited plugin & theme ecosystem
2. No native e-Commerce
3. Only in need for specialised developers

Sendinblue

SendinBlue which is now Brevo enables users to create beautiful email campaigns, manage subscriber lists, and track performance metrics directly from their WordPress dashboard. This has a  visual email editor that makes creating beautiful emails easy. With its drag-and-drop interface, you can add all the email elements you may need to create your email and use the inline text editor for an intuitive visual editing experience.

Sendinblue empowers WordPress users to deliver targeted and impactful email campaigns with ease. Brevo has extensive plugin features for WordPress.

Premium Features

1. Has an Email Builder and Campaign manager
2. Contact Manager
3. Corporate marketing automation
4. Transactional Email Management

Pros: 

1. User-friendly interface
2. It has affordable pricing
3. Brevo ensures that your emails reach your subscribers' inboxes.
4. Brevo provides detailed reporting and analytics that allow you to track the performance of your campaigns.

Cons: 

1. Limited template customization
2. Limited Integrations
3. Limited email design options

ConvertKit

ConvertKit allows you grow and increase subscribers with customizable landing pages, sign up forms, and link pages that make your work stand out. ConvertKit is a favorite among bloggers, content creators, and online entrepreneurs for its intuitive email marketing tools designed to nurture relationships and drive conversions

ConvertKit WordPress plugin seamlessly integrates with WordPress, allowing users to create custom email signup forms, segment subscribers, and automate email sequences directly from their WordPress dashboard.

Features like visual automation builders and subscribers tagging, this empowers WordPress uses to deliver personalized and effective email marketing campaigns.

Premium Features

1. Has multiple lead magnets
2. It allows you to create landing pages and forums
3. Tags are an easy way to keep your subscribers organized in ConvertKit.
4. Smart and easy segmentation

Pros: 

1. It is easy to use
2. It has email marketing automation
3. It has list management and segmentation
4. Customer support

Cons: 

1. Not friendly email designer
2. Difficult personalization
3. Newsletter template

Conclusion

It is also recommended looking into the reviews the plugin has received over a period of time and when they last updated the features. This will give you an idea of the customer support, experience, and success you will see with the WordPress email marketing plugin. 

The best WordPress email marketing plugins in 2024 offer powerful features and seamless integration with the WordPress platform, empowering users to elevate their email marketing efforts and drive business growth. 

If you're a small business owner, blogger, or e-commerce entrepreneur, incorporating dedicated email marketing plugins into your WordPress site can streamline workflows, automate campaigns, and drive engagement with your audience.

Note: Before choosing a plugin, check all mandatory WordPress email plugin features, like the intuitive and handy email form builder, stunning templates, native integration with email marketing services and others. You can see others features in the above article.